Lard

Reuzel is a name synonymous with artisanal quality, classic style, and male grooming of the highest level. The brand has its roots in Schorem Haarsnijder en Barbier in Rotterdam, a legendary barbershop where traditional craftsmanship, rock 'n' roll, and a tough attitude come together. Leen and Bertus, the founders, have created a product line with their decades of experience as barbers that is loved worldwide by men who take their beard, hair, and overall grooming seriously.

For customers considering purchasing Reuzel products through Baard&Co, the brand offers not only the ultimate grooming solutions but also a style statement deeply rooted in the rich history of traditional barbershop culture. Here is everything you need to know about the brand before adding it to your grooming routine.

Reuzel hair products: The Story Behind The Brand

Reuzel was born from the vision of Leen and Bertus, two barbers with a passion for old-school barbering and classic styles. Their barbershop, Schorem, is known worldwide as one of the most iconic places for men's grooming, focusing on the essence of masculinity, style, and simplicity. Reuzel, which means "lard" in Dutch, refers to the origins of traditional pomades that were once made from animal fat and scented with apples.

Although it has now evolved far beyond these traditional products, the brand remains true to the timeless barber values of quality, precision, and style. The brand not only offers products that work exceptionally well but also a piece of that classic barbershop experience, packaged in a rugged, recognizable design.

For Whom is it?

Reuzel is for the modern man who takes his appearance seriously and values both traditional and modern grooming products. The brand targets a wide range of men – from those who want to emulate the classic, slick hairstyles of the 1950s, to those who sport a full, wild beard and are looking for products that keep their facial hair perfectly under control. With Reuzel, you choose not only high-quality care but also an iconic style that has stood the test of time.

Whether you want a sleek polished look or a more casual, natural appearance – Reuzel has products that suit every personal preference and hair or beard type.

The Product Range

Reuzel offers a wide range of grooming products specially developed for men. Below is an overview of the different product categories that Reuzel offers, along with the specific benefits and features of each product.

1. Hair Care and Styling

Reuzel is known for its impressive collectionpommades, which are praised worldwide by both professionals and consumers. These pomades vary in hold and shine, allowing you to always find the right product, regardless of your hair type or desired style. The pomades are available in both water- and oil-based formulas, each with unique properties that cater to specific styling needs.

• Reuzel Red Pomade: A water-based pomade with medium hold and high shine, perfect for a smooth, sleek look that lasts all day.
• Reuzel Green Pomade: This oil-based pomade offers a strong hold and medium shine, ideal for classic styles such as pompadours or slick-backs.
• Reuzel Blue Pomade: A strong hold and high shine, perfect for thicker hair types or for a long-lasting, polished look.
• Reuzel Pink Pomade: The heaviest of all, with a super strong hold and a medium shine, ideal for men who want to keep their style firmly in place, even under extreme conditions.

Besides pomades, Reuzel also offers an extensive line ofshampoos and conditionersthat are specially developed to keep the hair healthy, strong, and hydrated. Some highlights include:

• Reuzel Daily Shampoo: A mild shampoo suitable for daily use that leaves hair feeling fresh and clean without drying it out.
• Lard Scrub Shampoo: A deep cleansing shampoo that removes excess product buildup and dirt, leaving the hair feeling light and healthy again.

2. Beard Care

Reuzel understands that a well-groomed beard is not only a style statement but also a matter of personal care and comfort. The brand offers a range of products specially developed to nourish, soften, and keep the beard looking well-maintained.

• Reuzel Beard Balm: A nourishing balm that hydrates the beard, tames and shapes it, while soothing and protecting the skin underneath.
• Reuzel Beard Foam: An innovative leave-in conditioner that softens, refreshes, and hydrates the beard, while giving the beard a light hold without feeling sticky.
• Reuzel Beard Oil: This light, non-greasy beard oil hydrates both the beard and the skin, making the beard feel softer and look healthier.

Additionally, they also offer abeard shampoo, specially designed to remove dirt, oil, and product residue without stripping the beard of its natural oils.

3. Shaving Products

For men who love a clean-shaven look, Reuzel offers a line of shaving products that provide a comfortable and thorough shaving experience.

• Reuzel Shave Cream: This shaving cream provides a smooth shave while hydrating and soothing the skin, helping to prevent irritation.
• Reuzel Aftershave: A classic aftershave product that refreshes, softens, and soothes the skin after shaving, with a masculine, invigorating scent.

4. Skincare

In addition to hair and beard care, Reuzel also offers products focused on men's skincare. The brand provides high-quality soap and scrubs that help keep the skin fresh and healthy.

Unique Features of Lard

Reuzel distinguishes itself through a number of unique qualities that make the brand popular among both professional barbers and consumers:

1. Craftsmanship and Tradition: Reuzel is created by barbers who master their craft to perfection. Each product is the result of decades of experience and expertise in traditional hair and beard care.

2. High-Quality Ingredients: The products from Reuzel are made with carefully selected high-quality ingredients, often with a mix of natural and innovative components that ensure optimal care and results.

3. Wide Assortment: Whether you're looking for a light hold with a natural shine, or a super strong hold for a classic pompadour, Reuzel offers a wide range of products for every style and hair type.

4. Pleasant Scents: Reuzel products are known for their distinctive, masculine scents, ranging from fresh and spicy to rich and earthy. These fragrances provide you with a refreshing and long-lasting scent experience without being overpowering.

5. Tough, Iconic Design: The products from Reuzel have a striking, vintage design that perfectly fits the rugged, old-school barber vibe of the brand.

Why Choose Reuzel at Baard&Co?

At Baard&Co, we understand the needs of the modern man and strive to offer only the best brands. Our carefully selected range of Reuzel products provides the perfect balance between classic style and modern grooming techniques. Whether you're looking for pomades, beard care, or skincare, we offer expert advice and a comprehensive selection to meet all your grooming needs.

In short, Reuzel is not just a grooming brand – it is a symbol of quality, tradition, and style. Add the iconic products of Reuzel to your routine and elevate your grooming to the next level.