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Originally started in 2001 in sunny California, Layrite is a brand that has its origins in the barbershop of the Layrite group, called Harleywood, located in Orange County. The eccentric Donnie Hawley is the visionary founder of this barbershop and the mind behind Layrite. His adventure started with experimenting and mixing ingredients such as Vaseline, Mason Pomade and Old Spice After Shave. This inspired him to create his own pomade, which soon became known as the Layrite Original Pomade. Over the years, Layrite has developed into the leading brand of water-based pomade in the United States.

How did Layrite Deluxe come about??

It was 1999 in California. For most, it seemed, barbers were breathing their last. Yet Layrite's passionate founder, Donnie Hawley, was still perfecting his clients' hairstyles. His technique was hampered by the traditional then still petroleum-based products. They were too heavy and difficult to rinse. Donnie searched and found without sacrificing style: a water-soluble pomade with a "Hold like wax and washable like Gel."

Layrite Men's care products represent traditional barbering. Often imitated but never replicated, their products have become the niche brand used by hairdressers looking for quality and authenticity around the world.

Why choose Layrite?

Whether you go for Layrite original pomade, matte pomade  or cement clayThe base is always water, so it is easily soluble and processable.

At Layrite they understand that it's not just about creating the perfect look, but also about maintaining the health of your hair. That's why they've dedicated themselves to developing products that not only excel in style, but are also kind to your hair. Their water-soluble formulas are light and easy to rinse, leaving your hair clean and healthy, without product residue buildup.

With the Layrite Original Pomade, Matte Pomade and Cement Clay they offer a range of styling options to suit any desired look, whether it's a classic slick back, a casual matte finish, or a firm hold for a bold styling statement. Our products are created to fit your unique style needs, while honoring the legacy of authentic barbering.

Choose Layrite for hair care that not only makes a style statement but also respects the health of your hair, and discover why hairdressers and traditional barbering enthusiasts around the world remain loyal to our brand. Join the Layrite legacy today.

What products does Layrite Deluxe?

Layrite offers a range of hair care products designed to support different hairstyles and needs. Some of their popular products include:


  • Layrite Original Pomade: This is a classic water-based pomade that provides a strong hold with a glossy finish. It is suitable for structured hairstyles and pompadours.
  • Layrite Matte Pomade: This water-based pomade offers a strong hold with a matte finish. It is ideal for a more natural look without shine.
  • Layrite Cement Clay: Cement Clay is designed for an extremely strong hold and a matte finish. It is suitable for shorter hairstyles and allows you to create a firm hold with texture.
  • Layrite Super Hold Pomade: This pomade offers an even stronger hold than the original pomade and also has a glossy finish.
  • Layrite Grooming Spray: This is a versatile spray that can be used as a pre-styling spray to prepare the hair for styling or as a finishing spray to set the look.
  • Layrite Shampoo and Conditioner: Layrite also offers hair care products such as shampoo and conditioner to keep your hair healthy.

    Their most famous product: Layrite Cement Clay

    Layrite Cement Clay is one of Layrite's premium hair styling products and is known for its extreme hold and matte finish. This product is intended for men (and women) who are looking for a strong, long-lasting hold and the ability to add texture and definition to their hairstyle. Here is a detailed description of it Layrite Cement Clay:

    Texture and Consistency: Layrite Cement Clay has a thick, chewy consistency. It feels like a creamy clay in your hands, and you can feel that the product is intended to provide a firm hold.

    Hold and Styling: What Cement Clay What sets it apart is the exceptional hold it provides. It is designed to support even the most demanding styles such as spikes, quiffs or sleek partings. This clay ensures that your hairstyle stays in place all day, without feeling stiff or sticky.

    Matte Finish: Another feature of Cement Clay is the matte finish. Unlike some other styling products that give a shiny finish, this clay leaves your hair looking natural and matte. This gives you a casual, everyday look without excessive shine.

    Texture and Volume: Cement Clay is great for adding texture and volume to your hair. It makes hair easier to shape and manipulate so you can achieve the look you want. Whether you want to create a tousled, wind-blown style or a structured, textured look, this clay can do it all.

    Water based: Layrite Cement Clay is water-based, which means it is easy to wash out with water. You don't need any special cleaning products to remove it from your hair.

    Fragrance: The product has a subtle, pleasant scent that is not overpowering and gradually fades throughout the day.

    Application: Om Cement Clay To apply, rub a small amount between your palms to warm the product and then distribute evenly through dry or towel-dried hair. Work from roots to ends and style as desired.

    In short, Layrite Cement Clay is an excellent choice for those who want to combine powerful hold and texture with a matte finish. It offers the flexibility to create different styles and is suitable for both everyday use and special occasions.

    The beard oil Layrite Concentrated Beard Oil

    Layrite Concentrated Beard Oil is a high-quality beard care product specially designed to care for your beard and the underlying skin. This oil is concentrated, meaning you only need a small amount for maximum results. It is formulated with carefully selected natural oils, such as argan oil and jojoba oil, that penetrate deep into your beard to provide hydration, reduce frizz and leave your beard smooth and shiny. In addition, the product contains a pleasant, masculine scent that remains subtly present all day long. Layrite Concentrated Beard Oil is a must-have for men who strive for a well-groomed and healthy-looking beard.

    What does Layrite smell like??

    All products carry the characteristic sweet vanilla scent.

    You can easily order your favorite Layrite products online at Baard en Co.

    Place your order today at and enjoy your purchases tomorrow. At Mannenzaak we offer various secure payment options, including Bancontact, PayPal and credit card. Paying afterwards is also an option. Do you have questions about specific Layrite products or do you need personal advice? Our team is ready to answer all your questions quickly and expertly..