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What is a basic facial care routine for men?
Many men wonder: What is a basic facial care routine for men? The answer: a good routine doesn’t have to be complicated. With a few minutes a day and the right products, your skin will look fresher, healthier, and younger.
In this blog you will discover:
What a daily skincare routine for men entails.
Which products you need.
How to build a simple routine step by step.
All the products we recommend come from the Face collection of Baard & Co.
We ensure this routine is:
Simple and quick (5 minutes a day).
Suitable for every skin type (dry, oily, combination, or sensitive).
Uses quality products specially developed for men.
Why facial care is important for men
Healthy skin goes beyond just washing well. Your skin is exposed daily to dirt, sweat, shaving irritation, and sunlight. Without proper men’s skincare problems can arise such as:
Oily skin and blemishes.
Dryness and flaking.
Wrinkles and premature skin aging.
Rough texture and ingrown hairs.
With a simple basic routine for men you address all this and keep your skin in top condition.

The 4 basic steps of a daily facial care routine for men
A daily facial care routine doesn’t have to be complex. With these four basic steps you have a solid foundation.
1. Cleanse your face (morning and evening)
Why cleanse?
Cleansing removes dirt, oil, and bacteria and prevents dull skin.
Best cleansers at Baard & Co:
Baxter of California Daily Face Wash – gentle cleanser for daily use.
Bullfrog Anti-Pollution Cleansing Mousse – ideal in urban environments.
👉 Tip: Always cleanse twice a day – in the morning and before bedtime.

2. Exfoliate your skin (1–3 times per week)
Why exfoliate?
Scrubbing or exfoliating removes dead skin cells and prevents ingrown hairs. It smooths the skin and ensures creams and serums are better absorbed.
Recommended product:
Baxter of California Facial Scrub – a powerful yet gentle scrub with natural grains.
👉 Use: Apply after cleansing, gently massage in circular motions and rinse off. Do not use daily, but 1–3 times per week depending on your skin type.

3. Hydrate (every morning and evening)
Why hydrate?
Hydration is key to healthy skin. A good facial cream restores the skin barrier, prevents dryness, and protects against harmful influences. For men, this is often the most forgotten step, while it actually has the biggest impact.
Top picks at Baard & Co:
Dick Johnson Facial Serum Magic Mushrooms – ideal as a light, nourishing base.
Dick Johnson’s Facial Cream Masterpiece – a powerful all-round day and night cream.
ZEW For Men Hydrating Cream with Hyaluronic Acid – extra hydrating and perfect for dry skin types.
ZEW For Men Anti-aging Cream with Black Chaga and Squalane ideal if your skin needs regeneration or anti-aging.
👉 Use: After cleansing (and optionally exfoliating or serum), apply a thin layer of cream on slightly damp skin.

4. Protect your skin with SPF (morning)
Why SPF is indispensable:
UV rays cause 80% of premature skin aging. Even on cloudy days, you get damage. That’s why a sunscreen or moisturizer with SPF is indispensable in your daily skincare routine for men.
👉 Tip: Combine your moisturizing cream with a separate sunscreen or choose a cream that already contains SPF.

Summary: daily routine in 5 minutes
Morning:
Cleanse your face.
Hydrate with serum or cream.
Protect with SPF.
Evening:
Cleanse again.
Exfoliate (only 1–3 times per week).
Apply serum and cream.
With just a few minutes a day, you have a complete basic facial care routine for men.
1. What is the simplest skincare routine for men?
Cleanse, hydrate, and protect with SPF. Those are the three basic steps.
2. How often should you scrub?
Maximum 2 to 3 times per week, otherwise your skin can get irritated.
3. Which facial cream is best for men?
That depends on your skin type. Dry skin? Choose a hydrating cream with hyaluronic acid. Oily skin? Go for a light, mattifying cream.
4. Do men really need SPF?
Yes! Sun protection is essential to prevent skin aging and skin cancer.
Conclusion
A basic facial care routine for men doesn’t have to be complicated. With the four fundamental steps – cleansing, exfoliating, hydrating, and protecting – you build healthy and fresh skin. The products from Baard & Co make this simple and effective.
Whether you choose the Daily Face Wash, a hydrating cream from Dick Johnson, or the powerful ZEW anti-aging cream – you’ll find everything you need in their extensive collection.
👉 Invest today in a simple routine. Your skin will thank you, now and in the future.